HOW DO YOU PROVE A PHONE'S FILMMAKING POWER TO GEN Z?

By showing them how a phone can get them closer to the things they love.
Gen Z weren’t shopping for specs, so we focused on what mattered more: access, intimacy and proximity to the artists they care about.

We created an interactive tour documentary shot entirely on the Galaxy S23 Ultra by Sabrina Carpenter superfans. Through an international casting call, selected fans joined Sabrina on tour, using the phone’s SuperZoom and camera to capture moments audiences rarely get to see.

THE IMPACT: • 6M impressions • 15,000+ minutes watched • Supporting content delivered 3.5M views and 370K engagements • 87% positive sentiment across comments

ROLE: Led fan briefings. Assisted creative concept, copy and production.