Hello!

I'm an Aussie creative who’s worked in Sydney, London and, as of June 2024, Amsterdam.

I trained in graphic design but ended up loving words, and for the past ten years I’ve lived online — crafting culturally connected, social-first campaigns and ideas for brands like Samsung, Audi, NIVEA, and Heineken.

These days, I work as a hybrid creative and influencer expert, blending art direction, copy and cultural insights to make things that (hopefully) make people stop scrolling.

My experience ranges from global Creator Programs for brands, insight-led, social-first campaigns, social and creator strategy, experiential events and activations, and 360º brand campaigns.

Give me a shout 👇

Email at bella.raschke@gmail.com
Connect at @LinkedIn