Hello! I’m Bella, a hybrid creative working across copywriting, art direction and creator strategy, with 10+ years of experience across Sydney, London and Amsterdam.
I help brands show up on the internet in ways people actually give a sh*t about. I concept social-first campaigns, lead global creator programs, shape shoots, direct talent and build work designed for the scroll. I’m an internet veteran: old enough to remember dial-up and coding MySpace themes, young enough to tell you no Gen Z is entering your metaverse party.
I deep-dive into everything, moodboard obsessively, turn brand moments into cultural ones, and have done so for Samsung, Audi, NIVEA and Heineken.
Give me a shout 👇
Email at bella.raschke@gmail.com
Connect at @LinkedIn
It’s like a reward
Awards
Bronze Drum - Golden Drum 2025 - Heineken “The Flipper”
Bronze Lion - Cannes Lions 2025 (Social & Creator: Creator Collaboration) - Heineken “The Flipper”
Shorty Awards - Documentary Finalist (16th Annual) - Samsung “Sabrina Carpenter: Emails I Can’t Send Tour Documentary”
Industry Recognition
Campaign Brief Hot List 2024 - Documentary - Samsung “Sabrina Carpenter: Emails I Can’t Send Tour Documentary”
Campaign Brief Hot List 2024 - Social Campaign Samsung “Nightseeing”
Campaign Brief Hot List 2023 - Social Campaign Samsung “Galaxy Buds2Pro”
Campaign Brief Hot List 2023 - Campaign - Samsung “Unpacked”
Campaign Brief - THE WORK 2023 (Film/TV/Cinema <90s) - Samsung “The Feeling of Sound”
Campaign Brief - THE WORK 2023 (Social Media) - Samsung “The Feeling of Sound”
Features & Press
FamousCampaigns.com (2025) - Heineken x Pablo Rochat