How do you sell Hi-Fi sound to people listening on not-Hi-Fi headphones?

You stop talking specs, and start talking feeling.

The Feeling of Sound is a series that brings the Galaxy Buds2 Pro’s Hi-Fi credentials to life through the people who understand sound best. Reframing audio specs into sensory storytelling with Gen Z production wunderkind Jay Versace; DJ and producer Yaeji, mastering master Chris Gehringer; and veteran sound engineer Tony Maserati.

ROLE: Concepting & copy contribution.
ECD: Ben Clare. Senior Creative: Nicholas Carolan. Director: Matt Earl.