HOW DO YOU OPEN A HEINEKEN, PABLO-ROCHAT-STYLE?

Heineken, Pablo Rochat x Refreshing Social Life

How do you take an abstract global message like “refreshing social life” and make it land with Millennials and Gen Z in a way that feels instantly native to the internet’s favourite creator? By crafting a social-first concept that celebrates the moments Heineken brings back to life, then letting Pablo Rochat reimagine it through his unmistakable lens. We delivered... and social media went wild.

THE IMPACT: 2.2M impressions and 175K engagements, all organic. 4× organic publication pickups and reposted on 40+ channels on LinkedIn and IG. 6× higher story views than benchmark.
ROLE: Theme Concepting, Creator Briefing, Content Delivery.

As the video took off, we released a BTS explainer to keep the momentum high, with Pablo sharing a “how I made this” video.

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