How do you communicate an abstract global platform like “refreshing social life” to Gen Z and Millennials? By briefing the internet’s favourite creator. We crafted a social-first concept that celebrates the moments Heineken brings back to life, then let Pablo Rochat reimagine it through his unmistakable lens. We delivered... and social media went wild.

THE IMPACT: 2.2M impressions and 175K engagements, all organic. 4× organic publication pickups and reposted on 40+ channels on LinkedIn and IG. 6× higher story views than benchmark.
ROLE: Theme Concepting, Creator Briefing, Content Delivery.